Social Media Marketing 101:

Chances are you have a Facebook profile or have at least heard of Facebook. Perhaps you are actually one of millions of Twitter users, following or being followed by others on the fastest growing social network platform. At one time these tools lived purely in the land of the of college students and young adults looking to share the location of their parties and pictures of the weekend. No more! These social media outlets have gone mainstream, and they are now being adopted for marketing purposes by businesses of all shapes, sizes and industries.

So is there a role for social media in your organization’s marketing mix? The answer is a resounding YES!

Your customers are there whether you like it or not and the marketplace is beginning to evolve in ways that will further the interaction between business and consumer. Social media involves the unfettered distribution of personal connections facilitated through websites like Facebook, MySpace and YouTube. There are hundreds of such sites out there, and virtually every major media or search portal website includes similar community-building tools.

In this environment of user-generated content, the power of the individual is paramount. Facebook, for example, exists in a high-trust environment where people first “friend” each other and then are connected to each other’s friends, experiences and recommendations. According to some experts, this could eventually threaten Google’s dominance in how people obtain information on the Internet. Who do you trust more for advice: a Google search algorithm…or your best friend’s recommendation?

What to Expect

In this one day course you will develop the core set of skills an understanding needed to navigate this new and changing world of Social Networking. You’ll develop a sound and effective plan for marketing your business in a way that is authentic and respectful of the rules that govern Social Networks. Ultimately creating content and interactions that drive the important conversations with your customers and increase your exposure in the market.

What you can expect in this one day workshop

  • Understand the difference between Social Networking vs. Social Media Marketing
  • Define a set of goals and priorities for ensuring your success in the marketplace
  • How to develop and share creative and compelling content to drive fan interaction
  • Discover the Top 5 platforms you must be using and how to fully utilize each
  • Understand the social rules that govern Social Networks and increase effectiveness of campaigns
  • Tips and tricks for building a sense of community
  • How to measure your ROI and develop Key Performance Indicators for success
  • 5 Steps for building viral PR campaigns using Social Networks

For more information on courses in your area contact Mark Ley at markkley@corebizdev.com or visit us on Facebook, check out the events page and become a Fan!